BRAND STRATEGY How Nike and Adidas Create Hype Through Scarcity by Emil Kotomin Posted on 19 March 201711 December 2020
CONSUMER EXPERIENCE Matchmaking for foodies: how OpenTable & Resy could make every lunch an adventure by Emil Kotomin Posted on 22 January 201711 December 2020
TECHNOLOGY Tweeting from the grave: the power of the new dot-com boom by Emil Kotomin Posted on 14 January 201114 September 2011
CONSUMER EXPERIENCE The slaves and the masters of the new age by Emil Kotomin Posted on 15 December 201017 January 2015
