BRAND STRATEGY UNSOLICITED: How Amazon Could Turn Dying Malls Into a Growth Engine by Emil Kotomin Posted on 27 August 20203 February 2021
CONSUMER EXPERIENCE Evolve or Die: How Traditional Retailers Could Disrupt the Game to Remain Relevant by Emil Kotomin Posted on 30 May 201724 March 2021
BRAND STRATEGY How Nike and Adidas Create Hype Through Scarcity by Emil Kotomin Posted on 19 March 201711 December 2020
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