BRAND STRATEGY UNSOLICITED: How Swarovski Could Become a Modern Luxury Brand by Emil Kotomin Posted on 27 August 20203 February 2021
BRAND STRATEGY UNSOLICITED: How Microsoft Could Facilitate the Great Human Unlock And Give Its Market Cap a Delayed Adrenalin Shot by Emil Kotomin Posted on 26 August 20203 February 2021
BRAND STRATEGY Brand Survival Post-COVID: 5 Ways to Nurture Consumer Loyalty by Emil Kotomin Posted on 26 August 202024 March 2021
CONSUMER EXPERIENCE Evolve or Die: How Traditional Retailers Could Disrupt the Game to Remain Relevant by Emil Kotomin Posted on 30 May 201724 March 2021
CONSUMER EXPERIENCE Wellness Vodka – The Concept by Emil Kotomin Posted on 26 April 201711 December 2020
BRAND STRATEGY How Nike and Adidas Create Hype Through Scarcity by Emil Kotomin Posted on 19 March 201711 December 2020
CONSUMER EXPERIENCE 3 Rules of customer-centric PHYSICAL environments by Emil Kotomin Posted on 31 January 201711 December 2020
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