Certainly an unorthodox way of marketing milk. Remember the legendary “got milk?” campaign that ran for over 20 years until February 2014? Funny, simple and sensual, almost romantic. Plainmilch transform milk into a luxury commodity and its consumption into an erotic experience. Both fine with us, but they should have run the script past someone with experience in breastfeeding. Or at least someone with a vagina – just to check whether they find it insulting.